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Certificate
Social Media Marketing
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> ... Certificates & Degrees Overview > Degree List > Social Media Marketing
Ensign College + BYU-Pathway

The social media marketing certificate prepares students for a career in social media. Through the certificate, students improve their knowledge and skills in social media marketing and will be prepared for their first job or internship in the field of social media.

This certificate is offered by Ensign College, with support and resources from BYU-Pathway Worldwide.

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Why choose this certificate?

Specializing in social media marketing will help you learn to produce quality content and campaigns, coordinate with clients, build brands, and drive site traffic and engagement. You’ll also practice using tracking tools and evaluating analytics to make data-driven decisions for a variety of social media platforms.

BYU-Pathway has found that certain combinations of certificates lead to better job opportunities. Most degrees have a recommended plan of certificates that will help students increase their income and improve their employment possibilities.

Potential Employment

Social media continues to be an effective tool for marketing and advertising. Companies are eager to hire people to help lead out on their campaigns. Students who successfully complete the social media marketing certificate are encouraged to apply for the following positions:

Social Media Content Creator
Content creators are responsible for producing the content used for social media. This may include writing articles for blogs or taking pictures.
Social Media Coordinator
Coordinators are often responsible for collaborating between sales professionals and content creators to make sure content is meeting the needs of social media campaigns and scheduled appropriately.
Social Media Specialist
As a specialist, you would be responsible for overseeing one or more social media accounts. This may include communicating with clients, engaging with customers, and monitoring overall campaign success.
Social Media Manager
Managers may be dedicated professionals working with one company exclusively to oversee all of their social media efforts. Alternatively, managers may be responsible for an entire social media marketing team.
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Essential Knowledge and Skills

Outcomes

  • Create and manage content for advertising and marketing purposes for various social media channels.
  • Create various content on social media channels that is engaging and relevant to a company’s mission, audience, and objectives.
  • Create, engage with, and build brand loyalty within a social media community.
  • Improve the effectiveness of social media content and campaigns using analytical and research tools.
Certificate of Social Media Marketing
Program Requirements
This certificate builds into the Applied Business Management or Applied Communication degree.
This is an introductory certificate.
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Certificate
15 CREDITS
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Associate
60 CREDITS
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Bachelor's
90–96 CREDITS
Certificate of Social Media Marketing
Course Code
Course Name
# of Credits
For questions about this program, contact BYU-Pathway Support