The social media marketing certificate prepares students for a career in social media. Through the certificate, students improve their knowledge and skills in social media marketing and will be prepared for their first job or internship in the field of social media.

This certificate is offered by Ensign College, with support and resources from BYU-Pathway Worldwide.

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Why choose this certificate?

Specializing in social media marketing will help you learn to produce quality content and campaigns, coordinate with clients, build brands, and drive site traffic and engagement. You’ll also practice using tracking tools and evaluating analytics to make data-driven decisions for a variety of social media platforms.

BYU-Pathway has found that certain combinations of certificates lead to better job opportunities. Most degrees have a recommended plan of certificates that will help students increase their income and improve their employment possibilities.

Potential Employment

Social media continues to be an effective tool for marketing and advertising. Companies are eager to hire people to help lead out on their campaigns. Students who successfully complete the social media marketing certificate are encouraged to apply for the following positions:

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Essential Knowledge and Skills

Outcomes

Create and manage content for advertising and marketing purposes for various social media channels.
Create various content on social media channels that is engaging and relevant to a company’s mission, audience, and objectives.
Create, engage with, and build brand loyalty within a social media community.
Improve the effectiveness of social media content and campaigns using analytical and research tools.

Certificate of Social Media Marketing

Program Requirements

This certificate builds into the Applied Business Management or Applied Communication degree.

This is an introductory certificate.

Certificate

15 CREDITS

Associate

60 CREDITS

Bachelor's

90–96 CREDITS

Certificate of Social Media Marketing

Course Code

Course Name

# of Credits

DM105

Introduction to Digital Marketing

DM105 — 3 credits

Introduction to Digital Marketing

Discover the evolution and purpose of digital media and why it is a disruptive wave of innovation. Understand the history, purpose, best practices, current trends, and pros and cons of current platforms. Learn how the principles of digital marketing can be used to enhance the customer journey. Gain a high-level understanding of key digital marketing principles, strategies, and platforms. Learn how companies utilize digital media for marketing, analytics, customer service and more.

DM120

Digital Marketing Strategy

DM120 — 3 credits

Digital Marketing Strategy

Digital channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever-evolving world of digital marketing. In this course students will learn to establish a Vision, set guiding and measurable digital marketing goals, identify and define Target Audiences, apply digital marketing tactics, and measure, analyze and assess results. Comprehension and application of these principles will enable students to build an effective digital marketing strategy for brands and businesses that achieves business objectives.

DM150

Digital Marketing Analytics

DM150 — 3 credits

Digital Marketing Analytics

Good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. This class teaches how to capture the right data and then know what to do with it. Students will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that students are much better positioned to make the right decisions. Considering that people who make decisions for the company are typically those that run the company, this class will give students a life-long standout skill.

DM160

Digital Marketing Advertising

DM160 — 3 credits

Digital Marketing Advertising

Large brands are shifting the majority of their advertising budgets toward digital and social media. In this course you will learn what social media advertising is and its principles. You will study, at a high level, how to implement a strong social advertising strategy across Facebook, Instagram, YouTube, and more. Discover how to analyze and optimize campaigns to increase growth and conversions. You will gain hands-on experience by creating ads including images, graphics, videos, and ad copy. Using original advertisements, you will create and execute advertising campaigns on several of the platforms studied.

SMM130

Social Media Marketing Content

SMM130 — 3 credits

Social Media Marketing Content

Content is king! This class helps students to become a king (or queen) of content. Understanding how to create and produce great content for all of the various marketing channels will become one of the student’s greatest skills. Learn how to identify and create great content through copy, pictures, videos, infographics, etc. Know the balance between content about yourself/your company vs. content about the customer's true needs and interests. Begin to learn the power of content driven customer advocacy and how to drive measurable results.

For questions about this program, contact BYU-Pathway Support

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